In any given year, the Japan Marketing team producers a tremendous amount of work that touches consumers in so many different ways. I have always believed that Nike’s ability to create both mass impact and niche energy amoung select communities was one of it’s biggest Brand strengths – and that is no truer than in Tokyo, the world’s most finicky market. From major television campaigns, to grassroots sessions, to connecting with street culture 1:1 we use every tool in the marketing mix to achieve our goal. This video recaps the key Japan marketing campaigns for 2007-2008 as well as some of the amazing on-field achievements and heroics of the athletes we have signed and partnered with. Their is no way for me to have a major hand in all of this work but it was under my watch as Marketing Director.
Agency Partner:
WK Tokyo, lead creative
Beacon Communications, lead digital
Awards:
2009. Pencil, The One Show Interactive, NIKE iD Kiosk
2007. D&AD Winner Best Mobile Marketing Campaign, Bukatsu
