To celebrate the 25th Anniversary of the world’s most iconic sneaker, the Air Force 1, we partnered with Japan’s top Hip Hop NITRO MICROPHONE UNDERGROUND band to collaborate on an AF1 music tour which included a music track, special cd release, music video, exclusive nike product and a nationwide summer tour. The groups passion and respect for the AF1 was a perfect match for celebrating the past and future of this street culture icon. The “Special Force” soundtrack helped anchor the overall campaign and become the anthem for sneakerheads all summer long.
Agency Partner:
WK Tokyo, music video creative/production
