One year after the Beijing Olympics, the Nike Brand did not slow down at all going into the Summer of 2009! As the coolest and most favorite brand among all youth in China, Nike heated things up with athlete tours from the world greatest (kobe, lebron, Man U, Inter) and generated more momentum for the China running movement with Human Race events in 6 cities for over 50k runners. It was a tiring and action packed couple of months that saw the Brand inspire and elevate sport for millions of youth in China.
