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	<title>marvin chow &#124; portfolio</title>
	<link>http://marvin.nospoon.com</link>
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	<lastBuildDate>Mon, 04 Jan 2010 16:28:47 +0000</lastBuildDate>
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		<title>LX Comeback</title>
		<description><![CDATA[
Over 1 year after pulling out of the Beijing Olympics, Liu Xiang made his comeback to the world of track and field.  With hours of rehabilitation under his belt, he returns Confident but tentative.  In his own words, “I’m just trying to get back to where I was.”  These words were the [...]]]></description>
		<link>http://marvin.nospoon.com/2010/01/lx-comeback/</link>
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		<title>Summertime in China</title>
		<description><![CDATA[
One year after the Beijing Olympics, the Nike Brand did not slow down at all going into the Summer of 2009!  As the coolest and most favorite brand among all youth in China, Nike heated things up with athlete tours from the world greatest (kobe, lebron, Man U, Inter) and generated more momentum for [...]]]></description>
		<link>http://marvin.nospoon.com/2010/01/summertime-in-china/</link>
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		<title>The NIKE+ Human Race</title>
		<description><![CDATA[
Building off the momentum of the 2008 Beijing Olympics, Nike set a goal to create the world’s largest race with hundreds of thousands of runners taking to the streets on August 31, 2008.  Japan was no exception and we extended the campaign attacking the streets of Tokyo and getting young people all over to [...]]]></description>
		<link>http://marvin.nospoon.com/2010/01/the-nike-human-race/</link>
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		<title>Tokyo Creative Discussion</title>
		<description><![CDATA[
As a part of the Nike Brand Talent Acceleration program, I was asked to give a talk on Creativity in Japan.? As you can imagine, it’s was an extremely difficult and complex topic that I am not even that versed in… but i gave it my best, pulling thoughts, insights and examples from the far [...]]]></description>
		<link>http://marvin.nospoon.com/2010/01/tokyo-creative-discussion/</link>
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		<title>Nike Sportswear</title>
		<description><![CDATA[
In the summer of 2008, Nike globally launched it&#8217;s official, unofficial &#8220;lifestyle&#8221; brand Nike Sportswear.  As one of the world&#8217;s leading street style cities in the world, we had a tremendous challenge but subsequently had one of the most successful and integrated launches in the world.  At it&#8217;s core was the establishment of NSW, Nike [...]]]></description>
		<link>http://marvin.nospoon.com/2010/01/nike-sportswear/</link>
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		<title>Nitro Special Force</title>
		<description><![CDATA[
To celebrate the 25th Anniversary of the world’s most iconic sneaker, the Air Force 1, we partnered with Japan’s top Hip Hop NITRO MICROPHONE UNDERGROUND band to collaborate on an AF1 music tour which included a music track, special cd release, music video, exclusive nike product and a nationwide summer tour.  The groups passion [...]]]></description>
		<link>http://marvin.nospoon.com/2010/01/nitro-special-force/</link>
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		<title>Japan Running</title>
		<description><![CDATA[
Nike is the biggest running brand in Japan but if you ask &#8220;real&#8221; runners, Asics is the best running brand.  That has been the challenge for Nike in Japan for year and in 2007 we decided to change that.  We lauched the Run Revolution campaign which was a platform to begin talking about Running differently [...]]]></description>
		<link>http://marvin.nospoon.com/2010/01/japan-running/</link>
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		<title>Nike Japan</title>
		<description><![CDATA[
In any given year, the Japan Marketing team producers a tremendous amount of work that touches consumers in so many different ways.  I have always believed that Nike&#8217;s ability to create both mass impact and niche energy amoung select communities was one of it&#8217;s biggest Brand strengths &#8211; and that is no truer than in [...]]]></description>
		<link>http://marvin.nospoon.com/2010/01/nike-japan/</link>
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		<title>Nike PR Studio</title>
		<description><![CDATA[
As we strive to be one of the most premium Brands in the world, elevating our product presentation is a key tool along that journey – especially in the style mecca of Tokyo.  In August of 2007 created the Nike PR Showroom @ the Tokyo Design Studio in the small creative community of Nakameguro, [...]]]></description>
		<link>http://marvin.nospoon.com/2010/01/nike-pr-studio/</link>
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		<title>Tokyo City Attack</title>
		<description><![CDATA[
BACKGROUND: The “Sport” that Tokyo and most of Japan have grown up with is the Bukatsu system.  One that is driven by competition, perseverance and winning.  Rooted in the military, this system has a long history and has produced many great athletes and sports moments for Japan.  Though it is not perfect, for those who [...]]]></description>
		<link>http://marvin.nospoon.com/2010/01/tokyo-city-attack/</link>
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